Main Street Bartow is a local (501-C-6) organization dedicated to the preservation-based economic revitalization of our Downtown. We are active members of both the Florida Main Street Program and the National Main Street Center, a division of the National Trust For Historic Preservation.
Led by a Board of Directors, we employ and Executive Director and one part-time project coordinator. We are funded by Bartow’s Community Redevelopment Agency, The City of Bartow, and through local business and resident investment. Our work is accomplished primarily through committees of volunteers implementing activities in the areas of organization, promotion, design, and economic restructuring.
Board of Directors
The Board plays a critical role in the local program by establishing policy, determining priorities, and assisting the Executive Director with implementation of activities in the areas of organization, promotion, design, and economic restructuring.
Sharon Casey, Retired
Blanche Bryant, Travel Leaders/International Sun Travel
Glenda Reeves, Tay’-Cho Art Gallery
Gordon Green, Patel Greene & Associates
Linda K. Holcomb, Main Street Bartow, Inc.
Virginia Condello, Greater Bartow Chamber of Commerce
Jennifer Daniels, PalletONE
Chandra Frederick, Polk County Building Department
Sandy Harbin, Sweet Magnolias Cafe & Gift Shop
Tim Jones, Tim’s Barber Shop
Laura Mills Simpson, Crown Electric
Maria Trippe, Polk County History Museum
CITY COMMISSION LIAISON
Trish Pfeiffer, Simply Storage/Bartow City Commissioner
Mary Jordan, Main Street Bartow, Inc.
Main Street Bartow, Inc. approaches its Mission through a 4 Point Approach to Management:
Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. By getting everyone working toward the same goal, Main Street Bartow provides effective, ongoing management and advocacy for the downtown or neighborhood business district. Through volunteer recruitment and collaboration with partners representing a broad cross section of the community, Main Street Bartow incorporates a wide range of perspectives into its efforts. A board of directors and standing committees make up the fundamental organizational structure of volunteer-driven revitalization programs. Volunteers are coordinated and supported by a paid program director. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.
Promotion takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in our commercial district. Advertising, retail promotions, special events, and marketing campaigns help sell the image and promise of Downtown Bartow to the community and surrounding region. Promotions communicate Bartow’s commercial district’s unique characteristics, business establishments, and activities to shoppers, investors, potential business and property owners, and visitors. We accomplish these goals through monthly, annual and special events. View the Event Calendar.
Design means getting Downtown Bartow into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer. Design activities also include instilling good maintenance
practices in the commercial district, enhancing the district’s physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.
Economic restructuring strengthens your community’s existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today’s consumers. Coincidentally, the four points of the Main Street approach correspond with the four forces of real estate value, which are social, political, physical, and economic.